Personal Injury Lawyers comprise one of the most competitive advertising categories in this country. Leads are precious and conversion (percentage of leads to cases) is paramount to leveraging your marketing investment. The surprising truth is that an increase of as little as 2% in your conversion rate can add millions of dollars to your bottom […]
What’s your brand promise? First of all, your brand isn’t your firm name, your logo, or even your business’s specialty. Brands are perceptions that live in the hearts and minds of people. They’re about the emotional and psychological connection a person experiences with you, your law firm and the service you provide. What’s more, the […]
A high-impact tool that helps leverage your creative and media buying investment. Let’s be real. The over-arching concept of OTT/CTV advertising opportunities is still rather new to most folks. And, when they try to figure it out on their own, even the smartest, most ad savvy advertisers hear: blah blah… blahblahblah…blah! Luckily, our Digital media […]
Leveraging the sounds of success. There’s a great deal of psychological research around the ‘art of sound’; how audible communication effects our brains, our emotions, and most critically, the impact it has on the decisions we make. Long before there were websites, televisions, or even writing, there was oral storytelling. The spoken word pre-dates recorded […]
The advent of the internet brought a plethora of new ways to market your law firm to consumers. And yet, while online advertising is vital to your success, television advertising is still running the show. Many law firms think that broadcast and cable television advertising isn’t for them. When we ask why they believe that, […]
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Expertise in E-Blasts & Email Marketing for Law Firms and Beyond For all the value that other digital advertising efforts can bring, there is probably no greater platform for connecting with potential clients than their inboxes. Email marketing is extremely effective, but there is a lot of confusion about how to use it, when to use, and to whom you […]
An opportunity to let the sun shine on your law firm Location, location, location! Outdoor (also known as Out-of-home) advertising is a cost-effective way to reach potential clients. Our attorneys use outdoor advertising to establish a constant, familiar, and positive presence in their communities. With outdoor advertising, you can control exactly where your clients come […]
Localize a message and add immediacy to your marketing playbook with radio advertising. Cut through the noise of other media channels and track real-time results to see how your investment dollars work on the airwaves. We love radio advertising. In fact, nearly 75 percent of our clients have utilized radio in combination with other media. But […]
It’s an exciting time to be a TV advertiser! As streaming content continues to grow in the United States, opportunities to target audiences via Over-the-top Television (OTT) is an attractive tactic that delivers balance to a buy and unprecedented delivery control. CTV refers to internet connected devices like smart TVs, the Amazon Fire Stick, and […]