Attorneys and law firms are familiar with Facebook and Twitter, but for those expanding to other social platforms, does it make sense for to use Snapchat or Instagram?
There are a lot of law firms in this country, and there are plenty of agencies pitching these firms different digital marketing plans. But do you know how to pick the right agency from hundreds of companies?
Which digital marketing efforts will get you the biggest bang for your buck in 2018? Check out our predictions for the new year.
As a legal TV advertiser, one of your biggest expenses is your media budget. Is it working hard enough for you? Here’s why it needs to.
The single biggest mistake lawyers make in their marketing messages is making everything about themselves. Instead, the focus should be on the client and their concerns.
2016 was a bad year for drivers in the United States… the deadliest in nearly a decade. That news came…
You simply cannot create demand for your legal services. The demand is out there, though. But for the most part, the people have to find you. Their process is called the Client Journey and here's how you can be a part of it.
For lawyers, the great thing about legal marketing is you can hire an expert to handle it for you. A…
Plugging into your community and giving back can yield real, demonstrable business growth — the kind that puts you ahead of…
Doing something is better than doing nothing. But doing the right thing is even better. In our 35+ years as…
