When it comes to the creative process, if you let a creative team run amok without any sort of road map, you will spend a LOT of time reeling them back in. The creative process ultimately hinges on defining a clear idea of what you want to say to resonate with your audience and to whom you want to say it.
Once a direction is strategized and your creative team is given time to percolate some ideas, they will delve into deeper thinking:
- Does the concept fit the firm’s brand?
- Does the concept serve the brand?
- Can your budget support the concept?
- If not, what creative ways can you explore to solve the cost issue?
- Who are you trying to reach, and does the concept speak to your audience?
- If not, is it really the right concept?
As much as concepting and ideation is critical to the creative process, trust is also a huge issue! Your creative team (if they’re any good) will understand your business, your target audience, and your firm. As a client, are you willing to trust their expertise? On the flipside, are you prepared to share your expertise to fine tune theirs?
You are as much a part of the creative process as the creative team is. Clarity of goal, an open mind and working with a team you can trust will help get you where you want to be, every single time. If you’d like to know more about how Network Affiliates can help you elevate your brand and your creative, we’d love to hear from you. We’ve been helping law firms turn ideas into success since 1981. Give us a call at 888-461-1016 or visit us at netaff.com