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Reinforcing Your Brand Series #3 – Campaigns that Teach Us

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It’s important you also provide learning opportunities for your audiences. Many people have never needed a lawyer and wouldn’t have the faintest idea of what to expect or how to go about getting help. You don’t need to tell them how much you care and are there to help. You need to show them. When you teach someone something that will help them protect themselves and the people they care about, you position yourself as a trusted resource and ally.

  • With humor and drama, you’ve got the emotional appeal covered. Informational ampaigns are important because they have a rational appeal, rounding out your audience reach.
  • They let future clients know that you are exceptionally knowledgeable,
    transparent and genuinely committed to protecting their interests.
  • Informational campaigns give you the chance to reveal all the features, benefits and unique selling points of your practice, such as your experience, results and dedication to customer service highlights. Your “Because”….so to speak.
  • And finally, they go a long way to preemptively establishing a sense of trust in you that makes it more likely that an accident victim will remember to call you when they need you. Let Network Affiliates be your trusted business ally. To learn more about how we can help elevate your brand and drive attention to your firm, give us a call at 800-525-3332 and ask for Tammy Kehe! Network Affiliates… where collaboration and creativity redefine legal advertising.

Reinforcing Your Brand Series #2 – Campaigns That Move Us

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The world of legal advertising is often synonymous with facts, figures, and fine print. But it can be so much more than that! To capture your audience’s attention, it’s critical that you include messaging that captivates, engages, and leaves a lasting impression on your audience. Using dramatic elements can help you do just that.

  • Commercials that are dramatic engage viewers by tapping into emotions such as empathy, tension and excitement, making your brand more memorable.
  • Drama allows for a unique kind of storytelling and narrative arc which can immediately capture people’s attention and investment in what they’re seeing.
  • Because of this storytelling structure of conflict and resolution, audiences are more likely to stick with the commercial to see how the messaging resolves itself. In this context, that would be hearing from you.
  • Studies show that emotional connections can lead to a deeper understanding of the message. When you resolve the drama at the end of the commercial, viewers see you as a problem solver in their minds.
  • When we create longer format dramatic pieces there is an additional opportunity for exposure, such as through sharing the full stories on your website and parsing out the story via social media.

When we create dramatic campaigns, we walk a very tight rope, and there’s a fine line that we are very careful not to cross. This is another reason why we keep reinforcing that a well-rounded, strategic creative approach is essential. Executed with thoughtfulness and inclusiveness, your advertising strategy will educate, inspire, and touch the very core of all human emotions.

Let Network Affiliates’ targeted results captivate you! Give us a call at 800-525-3332 and ask for Tammy Kehe! Network Affiliates… where collaboration and creativity redefine legal advertising.

Let the nominations begin!

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As we begin prepping for our Spring 2024 client meeting, we turn our attention
to… drum roll please…The NetAffies! As a reminder, The NetAffies are own very own
version of the Oscars. We gather up the “best of the best” campaigns submitted by each
of our clients, we give them a grand showing at our private client meeting and then each
attendee votes for their favorites.

With so much amazing creativity and client collaboration, the field will be tight this year.
And that’s the way we like it! Just like last year, dazzling trophies and generous prizes
will be awarded. Here are photos of last year’s winners; Carr & Carr, Aaron Sachs &
Associates and Colombo Law.

The NetAffies are a fun way for our clients to share their successes and receive some
well-earned recognition amongst their peers. While not everyone gets a trophy,
everyone’s a winner at NetAff!

Network Affiliates… where collaboration and creativity redefine legal advertising.

Behind the Scenes with Dino Colombo

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Puppies, Babies, and Ugly Christmas Sweaters”– not your typical trial lawyer’s
day at work! Our production day with Dino Colombo, his son Nathan, also a trial lawyer,
and attorney Travis Mohler was a blast! Together, we’re creating unique advertising
campaigns, building the Colombo Law brand and awareness like no other! Oh, the
stories we could tell!

You may wonder why we occasionally post pictures from “behind the scenes”. At Netaff,
we’re incredibly proud of the relationships we have with our clients. These commercial
shoot days may be long and arduous, but we have a lot of fun along the way, and the
end-product is unparalleled. We will do everything we can to make sure you’re as
comfortable, relaxed and feeling as confident as possible. And… for those of you who
request a little extra performance coaching, we can provide that too! Before you know it,
you’ll be taking home your own NetAffie!

Great performances may take time, but, with the NetAff family, you will most definitely
have a blast along the way.

Netaff: where collaboration and creativity redefine legal advertising.”

Reinforcing Your Brand Series #1 – Campaigns That Make Us Laugh

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Legal advertising is often perceived as a serious and somber realm, where
weighty matters of the law take center stage. While the gravity of these issues should
never be undermined, there’s a compelling case to be made for infusing a touch of
humor into your overarching creative strategy in this otherwise firm advertising
landscape.

  • Societal experts agree that one of the things that truly connects us as human
    beings is laughter.
  • Emotional reactions such as smiling or laughing releases endorphins, creating
    a positive association with what we just experienced.
  • Humor is an attention grabber in a crowded advertising landscape, whether
    that’s on-air or online.
  • It allows for enhanced message recall.
  • Humor triggers an effective response. When people find an ad funny, they
    experience positive feelings, leading to a favorable attitude towards the brand.
  • Amusing commercials are up to 80% more likely to be shared either by word of
    mouth or social media, creating a greater impact.
  • Because humor in legal advertising is unexpected, the impact tends to be more
    memorable.
    The emotional connection triggered by a gentle smile or hint of amusement between
    brand and viewer is exactly what you want to achieve!
    Let Network Affiliates’ targeted results bring a smile to your face. Give us a call at
    800-525-3332 and ask for Tammy Kehe!
    Network Affiliates… where collaboration and creativity redefine legal advertising.

Shoot… that was fun!

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According to Scientific America, the average person typically uses about 16,000 words
a day. Add timed scripts, scheduling constraints, travel fatigue and glaring lights to your
day and at least some of those 16,000 words occasionally come out a little
gollywampus. Here is a quick video showing some endearing bloopers from our last few
months of shooting. Notice how many NetAff employees are in there? Yeah. It happens
to us too. And a big shout out to our featured clients for being such good sports!

Connecting your marketing efforts into a single mission

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On November 3rd, the world unites to celebrate One Health Day. It is a day
dedicated to acknowledging the profound connections between health disciplines
affecting humans, animals, and the environment.

But you might be wondering, how does One Health Day relate to the world of legal
advertising? Here’s how:

Shared Values: One Health Day reminds us that our shared environment has a
profound impact on human health. Resolute and devoted lawyers and law firms
recognize the interconnectedness of their marketing, creative and brand promise to their
audience. A consistent voice builds trust and authority in the eyes of your audience. If
your message is all over the place, you weaken your position.

Ethics: Just as One Health Day highlights global connectedness, lawyers must
consistently demonstrate that they will ethically and responsibly represent their clients,
aligning their brand with their core principles.

Advocacy: Personal injury law firms play a pivotal role in advocating for justice and
equity for clients who have been injured through no fault of their own. Whether through
television, billboards, digital media, social media, or direct community involvement, all
points should lead to the singular message that you are the lawyer to choose for help. A
diversity of approaches is vital, if the messaging has meaning to the audience you are
trying to reach.

Every step you take in your marketing strategy is part of an intricate web of information
and support that advertising weaves for your brand. Whatever you define your brand
voice to be, do your marketing strategies and messaging fulfill that mission? Legal
advertising and its incumbent messaging aren’t just about promoting a brand; it is about
creating a network of support, understanding, and justice for your clients no matter
where they find you.

Network Affiliates… Our Network. Your Move.

A Halloween to Remember

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Another fun filled NetAff Halloween party is in the books! There was a lot of
laughter, a companywide costume contest, a few rounds of Bootastic Bingo and snacks
galore today, as some of our agency’s more passionate trick-or-treaters got our party
on! It’s such a gift to work with people you genuinely enjoy hanging out with. We even
had some of our remote folks join via Zoom! Thanks to everyone who worked so hard!
Contest winners were: Greth Patterson (most creative-Miss Argentina/Beetlejuice),
Emily Frickey (scariest-FrankenBroad), Brian Hutchin, Sonya Harms & Katie Vosik
(funniest-Golden Bachelor) and Mocchi (best pet-Bad Dog).

Fall Convention 2023

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Woot woot! Another successful and fun-filled client meeting is in the books… 43
consecutive years of Network’s “meeting of the minds”! This fall we were at the elegant
Willard Hotel in Washington, D.C., where we hosted several compelling speakers, had a
wonderful time visiting the sites and best of all, we got to connect with many of our
clients. Not only did we get to spend quality time with the OGs, but we also got to
welcome some new faces as well, including a few next gen legacy attorneys. Welcome
home to all!
If you are interested in becoming part of the Network Affiliates family, we’d love to hear
from you! Give us a call at 800-525-3332 and ask for Tammy Kehe!
Network Affiliates… Our Network. Your Move.


Database Marketing – Value the Power of Ongoing Connection

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For all the value that numerous digital advertising efforts can bring, there is probably no greater platform for connecting with potential and existing clients than their inboxes. Database marketing is extremely effective, but there can be challenges about how to use it, when to use it, and to whom you should send it.

Emails foster top-of-mind awareness, which is among law firms’ most powerful marketing assets. After all, you aren’t at the scene of an accident or injury, but you can help to ensure that when the need arises, your firm is the first that springs to mind. Invite people to call you when they need your expertise and help. Database marketing is all about establishing a relationship with those who have contacted you, and nurturing and building those relationships. Why did they call you? What made your firm stand out from your competitors?

Thought leadership builds trust with your audience–creating a valuable relationship keeps your brand top-of-mind and gives you an advantage over your competition. Becoming a leading voice in your market can also lead to beneficial referral sources and as a result more quality cases.

You’ve heard that content is king, and as cliché as that might be, it’s certainly true of your clients’ inboxes. No one wants to open an email that isn’t worth reading. Like most other digital marketing efforts, database marketing for law firms should be thoughtful and strategic. But there are a few general rules of thumb: make it engaging, valuable to the reader and interesting. Targeted, engaging emails with information that benefits the reader can build valuable relationships.

As with all our efforts, our focus is on increasing your share of voice & market share. That means monitoring open rates, click-through rates, conversions, and much more. If something isn’t working as well as it should be, we make intuitive changes. In the right hands, email communications absolutely can be effective. Your goal is to be chosen should the need arise for your service, right? Value the power of ongoing connection with your database. It works!

If you’d like to know more about our database marketing strategy, we’d love to hear from you. Call us today at 888-461-1016, or let us know you’re interested online, and we’ll get in touch with you.