Reinforcing Your Brand Series #3 – Campaigns that Teach Us

It’s important you also provide learning opportunities for your audiences. Many people have never needed a lawyer and wouldn’t have the faintest idea of what to expect or how to go about getting help. You don’t need to tell them how much you care and are there to help. You need to show them. When you teach someone something that will help them protect themselves and the people they care about, you position yourself as a trusted resource and ally.

  • With humor and drama, you’ve got the emotional appeal covered. Informational ampaigns are important because they have a rational appeal, rounding out your audience reach.
  • They let future clients know that you are exceptionally knowledgeable,
    transparent and genuinely committed to protecting their interests.
  • Informational campaigns give you the chance to reveal all the features, benefits and unique selling points of your practice, such as your experience, results and dedication to customer service highlights. Your “Because”….so to speak.
  • And finally, they go a long way to preemptively establishing a sense of trust in you that makes it more likely that an accident victim will remember to call you when they need you. Let Network Affiliates be your trusted business ally. To learn more about how we can help elevate your brand and drive attention to your firm, give us a call at 800-525-3332 and ask for Tammy Kehe! Network Affiliates… where collaboration and creativity redefine legal advertising.