Legal marketing and advertising strategies are increasingly pinned to return on investment. Why? Because advertising consultants now have better metrics…
The cost to ask for a low-end case is the same as a high-end case. However their values are vastly…
It makes sense that database marketing—or digital campaigns targeting the email addresses of people who have already worked with or…
Pay-per-click, or PPC advertising, is a savvy way to gain some serious traction online. This highly targeted form of paid…
A quality content strategy is key to beating the competition. Let’s face it: As a whole, one of the legal…
Despite what you may have heard, TV advertising is accessible—even for lawyers operating on slim margins. However, making your advertising…
Instead focus your efforts on what really brings qualified leads In the world of search engine optimization, it used to…
Law firm web development is going mobile. Why? Because more than 50 percent of search traffic now comes from mobile devices, with Google reporting it currently gets more U.S.-based search queries via mobile devices like smartphones than it does from people searching on a PC.
As the oldest-operating law firm advertising agency in the country, Network Affiliates has seen a thing or two in the…
A surgical approach to placing TV ad dollars. Why a creative, flexible strategy pays off in television legal advertising. Evaluate…
