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What Law Firms Need To Know About AMP


Hey there! I’m Emily Frickey and I’m here to keep you up to date on all things digital marketing. We get that you’re busy running a business and practicing law but there are a few topics that we think you should be aware of.

Today we are talking about accelerated mobile pages or AMP. AMP is a project from Google and Twitter that lets publishers make very fast mobile pages by using basic website code.

More than 80 percent of online searches start on a mobile device so your site needs to be fast so users get the content they want as fast as possible. If your site is too slow, that user may go back to the search results and hire one of your competitors.

When you’re searching on a mobile device, you may see a little lightning bolt next to some articles on the results page. That’s Google’s symbol for an AMP enabled page. AMP is especially prevalent with news sources. In fact, more than 70 percent of Google News results are amp listings.
AMP example of Tesla News Stories
Before you install AMP on your website, you have to think about the pros and cons. Like the name implies, AMP lets you serve content to mobile users super fast and can improve your site’s impressions, click-through rate and user experience that, in turn, can improve your site’s SEO.

For AMP to work you have to remove elements like contact forms and rotating images meaning there will be fewer data captures and a very simple design. Enabling AMP on your blog is not an automatic way to get to the first page. Other ranking factors still affect where your site shows up in search.

Your site needs click to calls, contact forms and live chat features to capture leads and monitor your site’s performance. Here’s how you can benefit from AMP without sacrificing conversion tracking. Your site should have responsive design so it looks good on any mobile device. Then you or your digital agency can install AMP on your blog pages. The amp blog post gets the user to your site. Then they click through to a responsive page and either call your office or fill out a form.

This combination is a good mobile-first approach to add to your SEO strategy. If you have any questions, comments or sarcastic remarks feel free to reach out to us.

Posted in SEO