Legal advertising is often perceived as a serious and somber realm, where
weighty matters of the law take center stage. While the gravity of these issues should
never be undermined, there’s a compelling case to be made for infusing a touch of
humor into your overarching creative strategy in this otherwise firm advertising
- Societal experts agree that one of the things that truly connects us as human
beings is laughter.
- Emotional reactions such as smiling or laughing releases endorphins, creating
a positive association with what we just experienced.
- Humor is an attention grabber in a crowded advertising landscape, whether
that’s on-air or online.
- It allows for enhanced message recall.
- Humor triggers an effective response. When people find an ad funny, they
experience positive feelings, leading to a favorable attitude towards the brand.
- Amusing commercials are up to 80% more likely to be shared either by word of
mouth or social media, creating a greater impact.
- Because humor in legal advertising is unexpected, the impact tends to be more
The emotional connection triggered by a gentle smile or hint of amusement between
brand and viewer is exactly what you want to achieve!
Let Network Affiliates’ targeted results bring a smile to your face. Give us a call at
800-525-3332 and ask for Tammy Kehe!
Network Affiliates… where collaboration and creativity redefine legal advertising.