What’s your brand promise? First of all, your brand isn’t your firm name, your logo, or even your business’s specialty. Brands are perceptions that live in the hearts and minds of people. They’re about the emotional and psychological connection a person experiences with you, your law firm and the service you provide. What’s more, the apex of successful brand building isn’t just to be well known or recognizable…it’s to be respected, trusted, and even loved.
Which brings us to defining your firm’s brand promise. What’s your firm’s “because”? What makes your brand better, special, and the best choice for representation in your market’s legal landscape?
When people talk about your business behind closed doors, what are they saying? What do you hope they say? Imagine a former client is referring your firm to a friend or family member. They might say: “You should call them because they were there for me every step of the way and you can trust them.”
When your employees, clients, neighbors, friends, referral sources, and other thought leaders talk about your law firm, they need something differentiating, elevating, compelling, and honest to say about the relationships and experiences had by those who work with you—that’s your brand promise.
If you’d like to know how Network Affiliates can help you get the most out of your brand and your brand promise, we’d love to hear from you. Call us today at 888-461-1016, or let us know you’re interested online, and we’ll get in touch with you.