On November 3rd, the world unites to celebrate One Health Day. It is a day
dedicated to acknowledging the profound connections between health disciplines
affecting humans, animals, and the environment.

But you might be wondering, how does One Health Day relate to the world of legal
advertising? Here’s how:

Shared Values: One Health Day reminds us that our shared environment has a
profound impact on human health. Resolute and devoted lawyers and law firms
recognize the interconnectedness of their marketing, creative and brand promise to their
audience. A consistent voice builds trust and authority in the eyes of your audience. If
your message is all over the place, you weaken your position.

Ethics: Just as One Health Day highlights global connectedness, lawyers must
consistently demonstrate that they will ethically and responsibly represent their clients,
aligning their brand with their core principles.

Advocacy: Personal injury law firms play a pivotal role in advocating for justice and
equity for clients who have been injured through no fault of their own. Whether through
television, billboards, digital media, social media, or direct community involvement, all
points should lead to the singular message that you are the lawyer to choose for help. A
diversity of approaches is vital, if the messaging has meaning to the audience you are
trying to reach.

Every step you take in your marketing strategy is part of an intricate web of information
and support that advertising weaves for your brand. Whatever you define your brand
voice to be, do your marketing strategies and messaging fulfill that mission? Legal
advertising and its incumbent messaging aren’t just about promoting a brand; it is about
creating a network of support, understanding, and justice for your clients no matter
where they find you.

Network Affiliates… Our Network. Your Move.

Another fun filled NetAff Halloween party is in the books! There was a lot of
laughter, a companywide costume contest, a few rounds of Bootastic Bingo and snacks
galore today, as some of our agency’s more passionate trick-or-treaters got our party
on! It’s such a gift to work with people you genuinely enjoy hanging out with. We even
had some of our remote folks join via Zoom! Thanks to everyone who worked so hard!
Contest winners were: Greth Patterson (most creative-Miss Argentina/Beetlejuice),
Emily Frickey (scariest-FrankenBroad), Brian Hutchin, Sonya Harms & Katie Vosik
(funniest-Golden Bachelor) and Mocchi (best pet-Bad Dog).

Personal Injury Lawyers comprise one of the most competitive advertising categories in this country.  Leads are precious and conversion (percentage of leads to cases) is paramount to leveraging your marketing investment.  The surprising truth is that an increase of as little as 2% in your conversion rate can add millions of dollars to your bottom line annually.

Below are a few proven tactics to improve your intake conversion rate:

Invest in the process. You’ve made a substantial investment in getting the calls, but do you have the right people taking the calls? You need compassionate intake specialists who are able to provide an exceptional customer experience.

Understand that your biggest competitors are the insurance companies, not other law firms. Insurance companies are investing multi-millions to make sure auto claimants don’t call you first.

Timing is everything! Respond to prospects immediately with a focus to convert on the first-time call. Call backs are conversion killers.

Monitor your conversion intake metrics frequently. Waiting a quarter or a year to review your conversion metrics is costing you millions in lost clients and cases.

Secret shop yourself and other firms in your marketplace.

Your intake process is perhaps your most valuable marketing asset… not just another “expense.” Invest the time and resources to ensure every person you invite to contact you stops their “lawyer shopping” with you!  Interested in learning more?  Give us a call at 1-800-525-3332 and ask for Tammy Kehe, or visit our website at Netaff.com.