When you want to return a product, do you want to talk to the marketing department or customer service? You…
We recently touched on an important part of solid marketing strategy; knowing what you’re asking for. Take an honest look…
Marketing a law firm is no different than positioning any other professional services business. You need a strategy. It's not…
Remember the last time you called customer service? Then got sent to someone overseas? That was irritating. Well, the same…
When you walk into a store, are you more encouraged to buy if someone greets you with a smile and…
Lawyers know TV commercials still capture more eyeballs than ads sent through any other medium on the planet. The key…
The best leads are referrals. They have higher conversion rates and better case values. Staying top of mind with past…
Don’t stress. Get back to brand basics. One of the most common mistakes among legal firms is trying to be…
What do you spend on advertising versus answering the phone at your law office? Step back for a moment and…
There is no one size fits all approach to advertising on TV. There are many factors that go into creating…
