Millennials are the biggest living generation in U.S. history. And these savvy consumers, now age 22 to 37, are poised to redefine the economy as we know it.
How to analyze and take advantage of the most popular pieces of your website Your website’s top-performing pages quickly allow…
How to get the modern client’s attention and hold your team accountable We know that the journey of today’s client—your…
When TV was the primary marketing engine, viewers saw your law firm's TV ad and called the number. Today, if…
Bad online reviews have the power to affect any law firm. Even if you do a great job and hear…
Understanding how much lead generation costs can help reign in programs that aren’t delivering a strong return on investment.
As you look to next year’s TV advertising strategy, there are promising new statistics that set the legal industry up…
One of the easiest—and perhaps most overlooked—ways to get new cases is to ramp up your referral strategy. It’s widely…
Think back on the best coach in your life. It doesn’t have to be in sports. It could be any…
Think of brands that stick in your mind most. There’s a good chance they’re ubiquitous names like Apple or Coca-Cola.…
