As you look to next year’s TV advertising strategy, there are promising new statistics that set the legal industry up…
One of the easiest—and perhaps most overlooked—ways to get new cases is to ramp up your referral strategy. It’s widely…
Think back on the best coach in your life. It doesn’t have to be in sports. It could be any…
Think of brands that stick in your mind most. There’s a good chance they’re ubiquitous names like Apple or Coca-Cola.…
As you may have heard, the .law domain extension became available to credentialed lawyers as of October 12th. There are…
Want to know an easy way to boost your case conversion? Get better than the competition at handling afterhours calls.…
Legal marketing and advertising strategies are increasingly pinned to return on investment. Why? Because advertising consultants now have better metrics…
The cost to ask for a low-end case is the same as a high-end case. However their values are vastly…
It makes sense that database marketing—or digital campaigns targeting the email addresses of people who have already worked with or…
Pay-per-click, or PPC advertising, is a savvy way to gain some serious traction online. This highly targeted form of paid…
