The traits, tone and temperament that will make a great face for your firm A spokesperson for any legal brand…
Your audience is more important than your attorneys. We realize that’s a little blunt, but without a clear understanding of…
An in-depth Q & A session with Network Affiliates’ in-house PPC Expert, Buzz Banda Remember Yellow Pages? Bet you do.…
7 EXAMPLES OF COMPELLING, NOT CHEESY, LEGAL COMMERCIALS Every lawyer can play in the TV advertising space and win new…
Intake is low-hanging fruit for lawyers. However, far too many attorneys focus efforts and marketing dollars on generating more leads, rather…
Now’s the time to get ahead of the curve! As much as social media is the talk of the town,…
Although the medium has changed quite a bit in the last few years, television is still the most powerful and far…
Data across the board proves that broadcast and cable are still the most valuable medium for lawyers. In fact, attorney…
In the legal advertising landscape it’s harder than ever to create messaging or creative that stands out, grabs attention and…
New content can lead to better search rankings and more conversions. Those show up in dollar signs. You may not need to overhaul your firm’s entire website, but if your content is more than a year old, it may need to be refreshed.