An Introduction to Digital Advertising – Series 2/3
Next up in our Digital Advertising series is Geofencing. Geofencing is all about targeting the right people, in the right place, at the right time!
Geofencing uses location-based technology to deliver ads to potential clients when they enter a specific area—whether it’s near your office, a competitor’s location, or an industry event.
- Geofencing uses virtual boundaries to target customers with ads. It uses GPS, radio frequency identifiers (RFIDs), and beacon technology to create virtual fences around real-world locations.
- Geofence impressions: Hyper-target an area with a radius or custom polygon for the most precise location-based targeting.
- Geo recency retargeting: Retarget devices after they leave the geofence location(s) for up to 30 days.
Benefits
- Geofencing allows businesses to connect with customers at the right time and place
- It can help businesses improve targeting and advertising methods
- It can help businesses engage potential customers when they are most likely to make a purchase
- Reduces wasted ad spend by focusing only on high-intent consumers, thus improving ROI on ad spend.
- Understand which locations drive the most engagement and conversions.
- Set up “conquesting” campaigns—target people near competitor locations and offer them better service.
- Influence hiring decisions right before they choose a competitor.
Geofencing campaigns allow businesses to target potential customers based on their real-time physical location, offering highly personalized and context-driven marketing. Geofencing helps law firms target the right people at the right moment, boosting lead generation, brand awareness, and conversion rates while keeping marketing costs efficient.
This hyper-targeted approach increases brand visibility, drives foot traffic, and ensures your message reaches the right audience exactly when it matters most. Smart advertising starts with smart targeting.