An Introduction to Digital Advertising – Series 1/3
Many law firms want to know how to leverage digital advertising to maximize their marketing efforts. There’s a LOT you can learn about advertising on digital platforms, so we’ve written a series of articles on this very topic to share with you! Here’s the first installment of our three-part series on digital advertising…
Digital Display
Have you ever noticed eye-catching banner ads while browsing your favorite websites? That’s digital display advertising in action! These ads use compelling visuals and strategic placements to boost brand awareness, retarget potential clients, and drive engagement.
With broad reach and precise targeting, display ads ensure your brand stays top of mind—wherever your audience goes online.
Display advertising is a cost-effective, scalable, and visually engaging way to increase brand awareness, drive conversions, and re-engage potential customers. Digital display advertising is a way to promote a firm’s services online using images, text, video, and audio. It’s usually placed on third-party websites.
Types of digital display ads:
- Banner ads: The most common type of display ad
How digital display advertising works
- Advertisers can use display ads to promote their brand and services
- Ads can include a call to action that links to a landing page
- Display ads can be interactive, allowing users to engage with their service
Where digital display ads appear
- Display ads can appear on websites, videos, and apps
- Keyword Display – Keyword targeting: Ads are served to users viewing content online that contains relevant keywords in a custom list.
Benefits
- Display advertising offers flexibility, broad reach, targeting precision, and the potential for high engagement, making it an essential tool for many digital marketing strategies.
- Can be used for retargeting users who were served streaming ads- helping brands stay top-of-mind with potential clients and drive them to the website.
- Consistent exposure across websites, news platforms, and apps helps build trust with potential clients.
- Keeps your law firm top-of-mind when someone needs legal services.
- Lower cost-per-impression (CPM) compared to TV, radio, and print ads.
Can be adjusted to any budget, making it a great option for both small and large law firms.