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Category: Strategy

Marketing Solutions Should Be an Investment, not an Expense!

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One of the greatest challenges of running a thriving, successful law firm is finding the right resources to help you grow your brand and your revenue. When it comes to marketing your firm, finding true partners on an a la carte basis can be overwhelming, time consuming and expensive. At Network Affiliates we take pride in being a priceless ally to your firm, using our vast network, resources, and focused expertise to promote and elevate your brand as we help you grow your market share and your bottom line.

Network Affiliates offers dozens of in-house marketing and production services, providing you with key branding, networking, and advertising essentials for your firm.

  • Market Exclusivity
  • Peer To Peer Networking & Collaboration
  • Brand Building
    • Brand Videos & Growth Strategies
  • Creative Concepting
    • Strategy, Scripting, Custom Campaigns & Access to Our Customizable Creative Collection
  • Video / Audio Production & Post-Production
  • Traditional Media Strategy, Planning & Buying
    • Broadcast, Cable, Radio & Outdoor
  • Digital Media Strategy, Planning & Buying
    • Streaming Television / Audio & Sequential Retargeting Strategies
  • eCRM / Database Marketing Campaigns
    • Develop, Design & Distribution
  • KPI Tracking & Analysis
  • On-Hold Messaging
  • Graphic Design & Development
  • Facilitation Of Market Specific Pro-Athlete Relationships
    • Sponsorships & Partnerships
  • Detailed Competitive Analysis & Reporting
  • Client Profile Reports
  • On-Camera & Media Performance Coaching

To learn more about how Network Affiliates’ services can make your life easier and more profitable, give us a call at 800-525-3332 and ask for Tammy Kehe, or go to netaff.com.

The Power of Peer-to-Peer Networking and Collaboration for Lawyers

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In the legal profession, success often hinges on strategy, knowledge sharing, and building strong connections. While attending conferences and seminars can offer valuable opportunities to meet and expand your connections, the significance of peer-to-peer networking and collaboration goes beyond simple encounters. It is critical that you constantly continue to foster professional relationships. A strategically crafted network will:

  • Expand Your Knowledge Base:
    Peer-to-peer networking allows lawyers to tap into a collective pool of knowledge, experience, and insights.
  • Nurturing Referral Relationships:
    Establishing strong connections with trusted colleagues who practice in complementary areas of law not only helps with client referrals but also provides access to a diverse range of legal expertise.
  • Sharing Best Practices:
    One idea or solution can have ripple effects across multiple cases and practices, potentially rippling through the legal industry as a whole. Peer-to-peer collaboration allows lawyers to share best practices, innovative approaches, and strategic insights that have proven successful in similar situations.
  • Mentoring and Support:
    Younger or less experienced lawyers can seek guidance and support from seasoned practitioners, benefitting from their wisdom, professional judgment, and real-world experiences.

How Network Affiliates can help: At Network Affiliates, we represent a select group of lawyers dedicated to excellence and collaboration. Belonging to our exclusive network offers several exceptional advantages for expanding your network.

Do You Value Your Clients? Why It Matters and How to Demonstrate It.

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In today’s crowded landscape of lawyers and law firms readily available to everyday consumers, the question of whether you truly value your clients has never been more pertinent. The answer is not just a reflection of your company’s ideology; it’s a crucial factor that can influence client satisfaction, loyalty, and overall business success.

Considerations in going the extra mile:

Elevated Expectations:

  • In an age of heightened connectivity and digital interactions, clients expect more than just transactions. They seek meaningful connections, personalized experiences, and a sense of being genuinely valued by the businesses they engage with.

Power of Reputation:

  • Word-of-mouth travels at the speed of social media. Clients who feel valued are more likely to become brand advocates, contributing to positive online reviews, referrals, and an enhanced reputation that attracts new clients.

Competitive Edge:

  • In a competitive market, where choices abound, client value can be a differentiator. Businesses that go the extra mile to demonstrate their appreciation for their clients stand out, creating a competitive edge that fosters customer retention.

Building Long-Term Relationships:

  • The longevity of client relationships is crucial. Valuing clients establishes a foundation for long-term partnerships, leading to repeat business, sustained revenue, and a client base that evolves into a community.

Appreciating your clients in 2024:

Personalized Experiences:

  • Tailor your interactions to the unique needs and preferences of each client. Utilize data and analytics to understand their preferences, ensuring that your communications and services are genuinely personalized. For example, when communicating with a client, reference conversations you’ve had, things you’ve learned about them on a personal level and remember your audience. Consider your “voice” and language in your communications.

Active Listening:

  • Actively listen to your clients. Whether through surveys, feedback forms, or direct conversations, understanding their concerns and desires is a fundamental step in demonstrating that their voices are heard and valued.

Timely and Transparent Communication:

  • Keep clients informed about relevant updates, changes, or advancements. Communication builds trust and reinforces the notion that you consider clients as partners in their journey with your firm.

Exceptional Customer Service:

  • Deliver customer service that exceeds expectations. Train your team to be empathetic, responsive, and solution oriented. A positive customer service experience can leave a lasting impression on clients.

Value-Added Content and Resources:

  • Provide valuable content, resources, and insights that go beyond your core products or services. This could include educational content, referrals and other  tools that empower clients and demonstrate your commitment to their success.

Regular Check-Ins:

  • Schedule regular check-ins to inquire about your clients’ satisfaction and address any concerns. These proactive conversations show that you are invested in their well-being and are continuously striving to enhance their experience. If they need something you can’t provide, consider taking a few minutes to brainstorm and find additional resources.

Recognition and Acknowledgment:

  • Publicly acknowledge and recognize your clients for their contributions, achievements, or milestones. This not only showcases your appreciation but also amplifies their success, reinforcing a positive partnership.

Valuing your clients is not just a business strategy; it’s a cultural shift that aligns with the expectations of the modern client in 2024. By embracing personalized experiences, transparent communication, and initiatives that go beyond the transactional, businesses can demonstrate their commitment to client value, fostering lasting relationships and sustainable success.

Reinforcing Your Brand Series #6 – Straight Talk and Attorney Insights

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Another category proven very successful for our clients is what we call Straight Talk and Attorney Insights. Straight Talk is informational, where you speak specifically about all things legal. Attorney Insights is the more personal side of that; why you do what you do, how you feel about what you do, what makes you “tick”.

  • Both approaches are important because they create an additional opportunity for potential clients to get to KNOW you, to TRUST you and to LIKE you.
  • Many accident victims don’t call a lawyer because they don’t understand the process and don’t understand the language (legalese). It is imperative to a prospective client that you can be straightforward and thorough, without being overcomplicated. Potential clients need to trust that you won’t look down on them if they ask for your help.
  • Straight Talk and Attorney Insight campaigns allow you to be you; to provide valuable information, and help potential clients make the best decisions for themselves and their families.
  • These campaigns are prime opportunities to demonstrate your brand promise and promote your firm in a manner that you want your firm to be represented.

If you’d like to see how Network Affiliates can help you craft and share your brand’s voice, character and expertise, give us a call at 800-525-3332 and ask for Tammy Kehe! Network Affiliates… where collaboration and creativity redefine legal advertising.

Reinforcing Your Brand Series #4 – A Local Focus

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The campaigns in our vast creative collection are not meant to be used instead of campaigns unique to your firm, but to compliment and reinforce your brand and your messaging with the highest production value in your market. It’s your secret weapon and competitive advantage, so use it! Unique custom production opportunities are priceless!

  • Talking about your local connections builds trust and familiarity with your audience. If they feel like they already have an ally, they are more likely to choose you when they need help.
  • Your firm becomes more relevant to them. Audiences may not understand that there are state laws at play. An “I’m Local – living and working in this community every day” approach gives you the chance to tell them that you have a deep and personal knowledge of the state laws, the people, and what’s at risk when they’ve been injured.
  • Local-centric campaigns also give you an advantage when going up against out-of-state or out-of-market firms. They are a great opportunity to reinforce that your audience is more than a number…
  • And, locally focused commercials give you an opportunity to show audiences you provide personalized care and one-of-a-kind service and take pride in protecting and representing the people in your community every day. 

Let Network Affiliates help you stand out and stand up for your market. To learn more about how we can help elevate your brand and leverage all the things that make your firm unique, give us a call at  800-525-3332 and ask for Tammy Kehe!

Network Affiliates… where collaboration and creativity redefine legal advertising.

Reinforcing Your Brand Series #3 – Campaigns that Teach Us

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It’s important you also provide learning opportunities for your audiences. Many people have never needed a lawyer and wouldn’t have the faintest idea of what to expect or how to go about getting help. You don’t need to tell them how much you care and are there to help. You need to show them. When you teach someone something that will help them protect themselves and the people they care about, you position yourself as a trusted resource and ally.

  • With humor and drama, you’ve got the emotional appeal covered. Informational ampaigns are important because they have a rational appeal, rounding out your audience reach.
  • They let future clients know that you are exceptionally knowledgeable,
    transparent and genuinely committed to protecting their interests.
  • Informational campaigns give you the chance to reveal all the features, benefits and unique selling points of your practice, such as your experience, results and dedication to customer service highlights. Your “Because”….so to speak.
  • And finally, they go a long way to preemptively establishing a sense of trust in you that makes it more likely that an accident victim will remember to call you when they need you. Let Network Affiliates be your trusted business ally. To learn more about how we can help elevate your brand and drive attention to your firm, give us a call at 800-525-3332 and ask for Tammy Kehe! Network Affiliates… where collaboration and creativity redefine legal advertising.

Database Marketing – Value the Power of Ongoing Connection

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For all the value that numerous digital advertising efforts can bring, there is probably no greater platform for connecting with potential and existing clients than their inboxes. Database marketing is extremely effective, but there can be challenges about how to use it, when to use it, and to whom you should send it.

Emails foster top-of-mind awareness, which is among law firms’ most powerful marketing assets. After all, you aren’t at the scene of an accident or injury, but you can help to ensure that when the need arises, your firm is the first that springs to mind. Invite people to call you when they need your expertise and help. Database marketing is all about establishing a relationship with those who have contacted you, and nurturing and building those relationships. Why did they call you? What made your firm stand out from your competitors?

Thought leadership builds trust with your audience–creating a valuable relationship keeps your brand top-of-mind and gives you an advantage over your competition. Becoming a leading voice in your market can also lead to beneficial referral sources and as a result more quality cases.

You’ve heard that content is king, and as cliché as that might be, it’s certainly true of your clients’ inboxes. No one wants to open an email that isn’t worth reading. Like most other digital marketing efforts, database marketing for law firms should be thoughtful and strategic. But there are a few general rules of thumb: make it engaging, valuable to the reader and interesting. Targeted, engaging emails with information that benefits the reader can build valuable relationships.

As with all our efforts, our focus is on increasing your share of voice & market share. That means monitoring open rates, click-through rates, conversions, and much more. If something isn’t working as well as it should be, we make intuitive changes. In the right hands, email communications absolutely can be effective. Your goal is to be chosen should the need arise for your service, right? Value the power of ongoing connection with your database. It works!

If you’d like to know more about our database marketing strategy, we’d love to hear from you. Call us today at 888-461-1016, or let us know you’re interested online, and we’ll get in touch with you.

Social Media is More Than Selfies. Engage With Your Audience Today!

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Too often, when we think of social media, we still think of teens taking selfies or posting funny pet videos. But that isn’t the case at all. Building a robust and informative online presence can absolutely elevate your brand in your market. However, having a large social media following isn’t enough – you also need an engaged community. What does that mean? It means that your audience is reacting to your posts by liking, commenting, or sharing those posts. They’re thinking about you, they’re learning about you, and most importantly… they’re talking about you. Your online content and actions are laying a foundation of trust; an investment in your firm that can’t be matched by any amount of money.

Professionals in the legal industry need to be in the loop of the latest legal marketing trends to optimize their advertising efforts and gain new clients. In a survey by HubSpot – which reached out to 1,283 social media marketers from around the globe – 90% of respondents say building an active online community is critical to success in 2023.

For example: Nine out of ten consumers read ratings, comments, and reviews (also called engagements) before deciding to contact and do business with a company. What’s being said about you and your firm online is enlightening on two fronts. Not only do these talking points teach your audience something about your firm (Does this law firm really care about me? Do they win? Do they have a good reputation? Do people recommend them?), but they can also teach your firm about your audience (Are there areas we can improve? Are there problems we aren’t aware of? How’s our reputation? Are people recommending us?).

Bloomberg Law recently spearheaded a study which shows that hosting events and community involvement are still an effective way to create new business.

Community engagement can maximize your efforts in getting your community to know you, trust you and like you. As part of your efforts to keep your law firm relevant, make sure that your marketing strategy includes in-person events. Find authentic ways to engage in what really matters to your community, such as sponsoring and supporting charity events and organizations, or perhaps start holding your own local events such as bike helmet giveaways or school supply drives. But be real about it. By investing in a variety of marketing strategies, including social media & outreach, your audience will be watching you. Let them know who you are and what your firm stands for, so that someday, when they DO need a lawyer, they already feel like they know and trust you. Remember… Communication = Community, and your community is your future.

Hard Trends vs. Soft Trends – Accelerating Growth and Recognizing the Trends that Drive Our Industry

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As with any business, it is critical to the growth and success of your law firm that you spend time planning for the future. But, how do you know what the future will look like for your practice? This is where understanding Hard Trends vs. Soft Trends will make a HUGE impact on the decisions you make. According to prominent futurist Daniel Burrus:

A Hard Trend is a future certainty (90%+) … A “WILL happen”. For example, auto accidents will continue to happen.

A Soft Trend is a future probability (10%-89%) … A “MAY or MIGHT” happen. For example, an increase in the use of autonomous cars may mean that you’ll need to up your product liability practices in accident cases involving a motor vehicle.

If you want your practice to remain relevant, now is the time to elevate your strategies to take the greatest advantage of whatever opportunities these trends may present. Why play catch-up when you can lead the way! That includes how you craft your marketing strategies, what creative direction you choose, how you might predict future staffing needs and areas of practice to target or focus on to positively impact your business down the road.

If you’d like to know more about how Network Affiliates can help you identify new opportunities for growth and dominance in your market, we’d love to hear from you. Give us a call at 888-461-1016 or visit us at www.Netaff.com.

The Creative Process: From Idea to Action

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When it comes to the creative process, if you let a creative team run amok without any sort of road map, you will spend a LOT of time reeling them back in. The creative process ultimately hinges on defining a clear idea of what you want to say to resonate with your audience and to whom you want to say it.

Once a direction is strategized and your creative team is given time to percolate some ideas, they will delve into deeper thinking:

  • Does the concept fit the firm’s brand?
  • Does the concept serve the brand?
  • Can your budget support the concept?
  • If not, what creative ways can you explore to solve the cost issue?
  • Who are you trying to reach, and does the concept speak to your audience?
  • If not, is it really the right concept?

As much as concepting and ideation is critical to the creative process, trust is also a huge issue! Your creative team (if they’re any good) will understand your business, your target audience, and your firm. As a client, are you willing to trust their expertise? On the flipside, are you prepared to share your expertise to fine tune theirs?

You are as much a part of the creative process as the creative team is. Clarity of goal, an open mind and working with a team you can trust will help get you where you want to be, every single time. If you’d like to know more about how Network Affiliates can help you elevate your brand and your creative, we’d love to hear from you. We’ve been helping law firms turn ideas into success since 1981. Give us a call at 888-461-1016 or visit us at netaff.com