As a legal TV advertiser, one of your biggest expenses is your media budget. Is it working hard enough for you? Here’s why it needs to.
The single biggest mistake lawyers make in their marketing messages is making everything about themselves. Instead, the focus should be on the client and their concerns.
2016 was a bad year for drivers in the United States… the deadliest in nearly a decade. That news came…
You simply cannot create demand for your legal services. The demand is out there, though. But for the most part, the people have to find you. Their process is called the Client Journey and here's how you can be a part of it.
For lawyers, the great thing about legal marketing is you can hire an expert to handle it for you. A…
Plugging into your community and giving back can yield real, demonstrable business growth — the kind that puts you ahead of…
Doing something is better than doing nothing. But doing the right thing is even better. In our 35+ years as…
In life, things are always changing; always moving forward. The young grow old, employees become bosses, attorneys become judges, and…
Millennials have been the butt of jokes for at least ten years now. A funny thing happened in that same…
It’s the fear of every mom-and-pop shop, small business, and boutique law firm: a major player with national name recognition…
