Web Video
Some people feel that the Internet is an impersonal medium ... but web video instantly changes that.
By filming and posting doctor videos, an instant personal connection is made with visitors to your web site. They can see what the doctor looks like, hear how he or she speaks, and get a clear sense of personality, style and manner. Hearing a message or procedure explanation directly from a doctor is a very effective way to connect with prospective patients and a great trust builder.
In contrast to a static or silent web site, a live-action video on your site becomes a memorable experience for a web surfer, and helps you and your medical or dental practice stand out from the competition.
Testimonials are another very effective use of web videos. It's one thing to read a testimonial, but it's a more powerful and impacting experience to see and hear actual patients tell their stories. Certain procedures lend themselves particularly well to filmed testimonials; for example life-changing bariatric surgery, cataract surgery or LASIK, a number of cosmetic surgeries that dramatically impact self-image, and cosmetic dental or orthodontic procedures that make a significant change in appearance.
Web video has many applications, all of which dramatically increase the impact of your site. Web videos are available 24/7 to anyone, anywhere, on a desktop, a laptop, an iPhone, a Blackberry, a cell phone, etc. Web videos can be easily shared, and distribution can propagate itself exponentially through "viral" marketing.
In-House Web Video Production
Network Affiliates has its own in-house video production studio and a full staff of medical marketing writers, directors, and producers to create compelling web videos. We have a full post-production editing facility and the ability to transfer video to broadcast format, web format or DVD. Our cost-effective and high-production-value, in-house video services are just one more advantage of using Network Affiliates for your medical marketing and advertising needs.
If you're interested in exploring the use of web videos for your web site or as part of an online marketing campaign - call or contact Network Affiliates today.