Advertising Services for Cosmetic Dentistry and Orthodontics
There’s a lot more to advertising cosmetic dentistry and orthodontics than showing beautiful people with beautiful teeth and bright white smiles.
In today’s competitive dental marketplace, how do you differentiate yourself from the competition, increase patient and treatment volumes, ensure practice growth, and improve your bottom line?
You partner with medical and dental marketing experts.
Network Affiliates has been creating successful medical, dental and orthodontic marketing campaigns since 1985. By focusing on advertising for practices that offer elective treatment options, we’ve created successful marketing campaigns for dentists and orthodontists all over the country for teeth whitening, veneers, implants, full mouth reconstruction, traditional braces, and the newest technologies in braces such as Invisalign.
Experts in Advertising for Cosmetic Dentistry and Orthodontics
Marketing cosmetic dentistry isn’t a simple “features and benefits” kind of thing. Cosmetic dentistry is predominantly a lifestyle choice, which requires a subtle and sophisticated advertising approach directed to image and appearance-consciousness consumers. Orthodontics on the other hand often has a strong component of functional necessity and while adult braces are a growing market, the majority of marketing for orthodontists is directed at the parents (mothers) of children.
Targeting your market and knowing just how to appeal to them -- and which messages and media are most effective and provide the best ROI -– is our area of marketing expertise. It is our job to keep your dental or orthodontic practice, and the procedures you offer, top-of-mind in your community. And that’s exactly what we do. We invite you to visit our cosmetic dentistry and orthodontic advertising portfolio and to read our Client Testimonials to hear how we’ve helped other medical and dental practices flourish.
Services
Our dental and orthodontic practice marketing services include:
- Overall marketing strategies and tactics in alignment with your goals and budget
- Development of powerful and effective media campaigns that reach your target markets and generate response
- Production and distribution of advertising for TV, radio, print, direct mail, Internet marketing, web video, and patient education materials
- Full creative capabilities in each medium
- Media research/planning, demographics and media placement
- Fully custom and customizable creative solutions enabling the most cost-efficient and effective solutions for cosmetic dentistry and orthodontic advertising
- Detailed results tracking including leads generated by each campaign (phone or e-mail), conversion of leads to consultations and leads to treatments, etc. This data is compiled and used to fine tune strategies and tactics along the way
To learn more about Network Affiliates’ cosmetic dentistry and orthodontic marketing services, call or contact us today.