Bariatric Surgery Marketing
Morbidly obese people do not just suffer from physical health problems; obesity causes grave emotional suffering and terrible social stigma as well. For these patients, promoting bariatric surgery options, advances and benefits is actually a service.
Bariatric Marketing Expertise
Network Affiliates is a full-service medical advertising agency that has been successfully marketing medical practices since 1985. We are well experienced at developing creative and media campaigns that reach weight loss surgery prospects and drive viable patients to your practice.
We offer fully custom or customizable creative options to promote your practice and the various surgical options available (gastric bypass, laparoscopic gastric banding including LAP-Band or Realize, Sleeve Gastrectomy, and Revisional Surgery). Our bariatric surgery campaigns include TV, radio, print, direct mail, web and Internet marketing, and web video. We also offer our clients extensive expertise in media research and planning and media placement.
Please click here to view samples of our bariatric advertising portfolio.
Bariatric Advertising
Marketing weight loss surgery requires a very skilled approach. Advertising for bariatric surgeries must not only promote the life-changing benefits, but must do so in a way that makes clear that it is a medical procedure, not a trendy weight loss solution; in a way that instills confidence in the skill and expertise of the surgeon and surgery center; in a way that provides potential patients hope for a better quality of life.
Delivering Results
Network Affiliates begins every client relationship with an in-depth interview to understand each doctor's practice, target market, geographical region, competitive landscape and volume goals. From there we craft a strategic marketing plan that is custom-tailored to the practice, region and budget.
We also work closely with our clients to comprehensively track advertising results, including detailed data about lead generation, conversions to consults or seminars, conversions to surgeries, cost per lead, and cost per surgery. Based on this data, we fine tune campaigns as we proceed. Our results speak for themselves, but our clients also speak for us. Please visit our client testimonials page to hear what your peers have to say about our medical marketing services.
To learn more about how we can help you increase bariatric patient and surgery volumes, call or contact us today.